Website redesign services
A redesign should make the site faster, clearer and better at converting without quietly costing you the traffic that took years to build. We start with an audit of what is working, plan the URL strategy before design begins, and carry every search signal across to the new build. The result is a modern site that your team can run and that Google can still find.
A redesign is worth doing when the current site is actively working against the business, not simply because it looks a few years old.
Services have changed, the audience has moved on, or the pages were written for a company three sizes smaller. Prospects arrive and read something that is quietly out of date, which costs more credibility than an old visual style ever does.
Most traffic arrives on a phone. If navigation collapses badly, forms are painful to complete, tap targets are too small or the layout was retrofitted from a desktop grid, the redesign is not cosmetic. It is the main conversion problem.
Years of plugins, page builders, tracking scripts and uncompressed images accumulate. Nobody wants to update anything in case it breaks. A rebuild removes the accumulated risk instead of adding another layer on top of it.
When people find the site and leave without acting, the problem is usually structure and clarity rather than volume. A redesign is the moment to fix the path from landing to enquiry rather than buying more traffic into the same leak.
This is the most common reason businesses come to us for a second attempt. Pretty new site, traffic down, nobody able to explain it. Almost always the URLs changed without a redirect map, or content that was doing the ranking was cut.
If your team cannot publish a page, swap an image or edit a phone number without calling someone, the site will drift out of date again. Editing experience is part of the redesign brief, not a nice to have.
Illustrative structure diagrams showing the difference a redesign makes to hierarchy, action and URL pattern.
Before: inherited structure
After: rebuilt around the decision
This is the part most redesigns skip, and it is the reason most redesigns lose traffic.
Before design starts we record what the current site is actually doing: indexed URLs, landing pages by traffic and conversion, ranking queries, backlink targets, existing schema, titles, descriptions and internal link patterns. You cannot preserve what nobody measured.
Where a URL performs and still describes the page, it stays. Where the structure genuinely needs to change, the move is planned and mapped rather than discovered after launch. No page quietly disappears because it did not fit the new navigation.
Each retired URL gets a permanent redirect to the closest genuine equivalent, not a blanket redirect to the homepage. The map is written before build, reviewed against the crawl, and tested on staging so there are no chains and no loops.
Pages that rank usually rank because they answer something thoroughly. Redesigns often trim that away in the name of a cleaner look. We keep the substance, improve the writing and the layout, and only remove content that has been shown to serve nobody.
Headings, metadata, canonical tags, structured data, image alternative text, internal linking, XML sitemap and robots rules are all set intentionally on the new build rather than inherited by accident from a theme.
After go live we resubmit the sitemap, watch crawl and coverage reports, check that redirects resolve as intended and fix anything that surfaces. The first few weeks after a migration are when problems are cheap to correct.
Agreed in writing before the project starts, so scope is a document rather than a conversation you have halfway through.
Stakeholder interviews, analytics and Search Console review, a full crawl of the existing site, competitor comparison and a written summary of what should be protected, improved or retired.
A new sitemap and navigation model based on how buyers actually look for what you sell, with the page inventory agreed in writing before anyone opens a design tool.
Typography, colour, spacing, components and states drawn for your brand and applied consistently, so future pages can be built by your team without the design falling apart.
Existing content moved across, cleaned up and improved where it is weak. New pages written where the audit found a gap that competitors are currently filling.
Development on the right platform for your team, with forms, booking, payments, CRM and analytics connected and tested rather than left as a post launch task.
Staging review, redirect testing, accessibility and performance checks, then a monitored launch followed by a support window while the new site settles.
Three different amounts of risk, cost and disruption. Picking the smallest one that actually solves the problem is part of the job.
The structure and platform are sound, the presentation is dated.
The site needs a new structure, new content and a new build on the same or a similar platform.
The platform itself is the constraint and staying on it will keep costing you.
A redesign that is faster and clearer for people is also the version search engines can read most easily.
Images sized and served in modern formats, scripts trimmed, layout shift removed and the largest element on each template loaded deliberately rather than by chance.
Every template designed at phone width first, with navigation, forms and calls to action tested on real screen sizes rather than a resized desktop window.
Semantic structure, keyboard reachable controls, visible focus states, sensible contrast and descriptive alternative text, so the site works for assistive technology.
A supported platform, current dependencies, backups, and an editing experience your team can use without breaking layouts or losing the search work.
Redesign is one service among several. These pages cover the adjacent decisions in their own right.
Custom builds, integrations and applications where a redesign alone is not the answer.
View pageHosting, updates, security, backups and content edits after the new site is live.
View pageOngoing search work once the technical foundations of the new site are in place.
View pageHow the redesign approach changes across regulated and high consideration sectors.
View pageTell us the site you have and what it is failing to do. We will come back with a straight assessment of whether a refresh, a full redesign or a replatform is the right spend, and a fixed scope for the route we recommend.
