
Tinsel & Thread
- Challenge
- A stock theme loading slowly on mobile, a generic checkout and no upsell logic across the catalogue.
- Approach
- Custom Shopify 2.0 theme, image CDN, sticky add-to-cart, product recommendation blocks and a two-step checkout with express payment.
- Focus
- Design focus: shorten the path from collection page to paid order on a phone, and surface size and fit information before the cart.


