Web development services

Web development for sites that have to work, not just launch

We build websites and web applications the way software should be built: scoped before it is estimated, developed in stages you can review, tested against real conditions, and handed over with the code in your hands. Front end, back end, content management, integrations and the ongoing technical support that keeps it all running.

  • Front end built to a design system, not a page builder
  • Back end and data modelling scoped before any code is written
  • Integrations with the tools your business already runs on
  • Testing, deployment and technical support after launch
01What we develop

The parts of a build, handled by the people who will maintain them

Development is not one job. These are the areas a project usually spans, and the ones we scope individually so nothing falls between them.

Front end development

Semantic HTML, modern CSS and component driven JavaScript built from an agreed design system. Every template is developed at phone width first, then scaled up, so the mobile version is the real version rather than a squeezed copy of the desktop layout.

Back end development

Server side logic, data models, authentication, permissions and business rules built around how your organisation actually works. Where the project needs a database we design the schema first and agree what each record means before writing queries against it.

CMS development

Content models built for editors rather than developers. Fields are named in plain language, layouts cannot be broken by a content update, and the people who publish your pages can do it without opening a support ticket.

Integrations and APIs

Connections to CRMs, payment providers, booking systems, email platforms, analytics and internal tools. Where an API is required we handle authentication, error handling, retries and logging so failures are visible instead of silent.

Responsive development

Layouts that hold together across phones, tablets, laptops and large displays, including the awkward sizes in between. Navigation, tables, forms and media are each handled deliberately at every breakpoint.

Ecommerce and application work

Product catalogues, checkout flows, customer accounts, dashboards and internal tools where a brochure site is not the answer. Scope is agreed in writing before build so the budget covers the whole flow, not the happy path.

02Architecture

How a development project is layered

Knowing which layers a project touches is what turns a guess into a scope.

An illustrative view of the layers a development project touches. Not every project needs all of them, and part of discovery is deciding which ones your build genuinely requires.

Interface layerTemplates, components, states, responsive rules
Application layerForms, logic, validation, permissions, sessions
Data layerContent models, records, relationships, queries
Service layerCRM, payments, booking, email, analytics
Platform layerBuild pipeline, staging, releases, certificates, backups
03Engineering standards

The standards every build is held to

These are not add ons quoted separately. They are the difference between a site that launches and a site that keeps working.

01

Performance

Assets sized and served in modern formats, scripts kept to what the page genuinely needs, fonts loaded without blocking, layout shift designed out and Core Web Vitals measured on real templates rather than a demo page.

02

Security

Input validated on the server as well as the client, secrets kept out of the front end, dependencies kept current, access scoped to the least privilege a role needs, and transport secured with certificates that renew automatically.

03

Scalability

Code structured so a second developer can extend it, data queried in ways that stay fast as records grow, and caching applied where it helps. Growth should mean adding pages and features, not rebuilding from scratch in two years.

04

Accessibility

Semantic structure, keyboard reachable controls, visible focus states, sensible colour contrast, labelled form fields and descriptive alternative text so the build works with assistive technology instead of against it.

05

Testing

Functional testing of every form, flow and integration, cross browser checks, responsive checks at real device widths and a review of console and network output before anything reaches a production domain.

06

Deployment

Version controlled code, a staging environment for review, and releases that can be rolled back. Domains, certificates, redirects and environment configuration are handled as part of launch rather than discovered afterwards.

04Process

From requirement to running software

Six stages, each ending in something you can look at rather than a progress report.

01. Technical discovery

We work out what the build has to do before we estimate it: user roles, data, integrations, content model, volumes and the constraints of any system you already run. Where a requirement is unclear we say so rather than quoting around it.

02. Architecture and scope

A written scope covering the platform choice, page and template inventory, data structures, third party services and what is explicitly out of scope. This is the document the project is measured against.

03. Build in reviewable stages

Development happens in stages you can look at on staging, so feedback arrives while it is still cheap to act on. Each stage ends with something working rather than a status update.

04. Integration and testing

Third party services are connected and tested with real credentials, forms are submitted end to end, edge cases are tried deliberately, and accessibility and performance are checked on the finished templates.

05. Launch

A scheduled release with DNS, certificates, redirects, analytics and search console configured, followed by a live verification pass across the site rather than a quick look at the homepage.

06. Ongoing technical support

After launch you can keep us on for updates, dependency patching, monitoring, backups, fixes and new feature work through a monthly plan, or call on us as needed. Either way the code stays yours.

05When development is the right spend

Situations where a template will not get you there

Plenty of businesses are well served by a standard build. These are the cases where custom development earns its cost.

The website has to do something, not just say something

Bookings, quotes, calculators, member areas, portals, filtered catalogues or anything where the page has to respond to the person using it.

Systems need to talk to each other

Enquiries that must land in a CRM, orders that must reach fulfilment, availability that must reflect a live calendar, or data that currently moves between tools by copy and paste.

A template has run out of road

The current site is held together by plugins that conflict, nobody wants to update anything, and each new requirement costs more than the last.

Performance or reliability is the problem

Pages are slow under real conditions, the site struggles at busy periods, or something breaks quietly and is only noticed when enquiries stop arriving.

07FAQs

Web development questions we are asked most

Tell us what it has to do.

Send us the requirement, the systems it has to work with and the constraints you are working under. We will come back with a straight view of what the build involves and a fixed written scope for the approach we recommend.